Navi Taxi Loyalty Program

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The NaviTaxi Loyalty Program encourages passengers to ride more often through a cashback system applied after each trip and available for future payments. It improves customer retention, increases ride frequency, and helps the service stand out from competitors while also attracting new users and supporting drivers.

Motivation

A loyalty program helps retain customers, boost ride frequency, and increase average order value. Research shows that users value rewards and discounts. This feature enhances competitiveness, attracts new users, and strengthens engagement with the service.

Key Business Problems

Low Customer and Driver Retention

Passengers and drivers frequently switch to competing platforms due to a lack of clear benefits or rewards for continued use. This undermines the company’s ability to build a stable user base and a reliable, loyal pool of drivers.

Low Engagement  and Orders

Users rarely use the service without incentives, leading to infrequent bookings. Similarly, drivers avoid working during off-peak hours due to unprofitable conditions. This results in low service usage frequency, unstable driver income, and reduced platform revenue.

Difficulty in Attracting New Users and Drivers

In a competitive market, platforms that lack additional benefits—like bonuses or discounts—struggle to attract new passengers and drivers. Without compelling incentives, the platform fails to stand out and expand its user base effectively.

Results

25%

Increase in Trip Orders

Introducing cashback for passengers encouraged more frequent app usage. This boosted overall order volume, company revenue, and passenger satisfaction.

25%

Increase in User Retention

Motivated drivers led to stable service, higher order completion, and attracted new drivers, boosting overall user satisfaction.

20%

Reduced Marketing Costs

The program attracted new users organically through referrals and bonuses, minimizing ad spend and expanding the client base without traditional marketing expenses.

20%

Increased Profit

More frequent passenger orders and driver activity boosted transaction volume and commissions, while the bonus system reduced churn and improved financial performance.

Our Solutions

Cashback Program for Passengers

Introduce a cashback system where passengers earn a percentage of the ride fare, credited to their account after each trip. This cashback can be used for future rides. Key Features:

Cashback is automatically applied after trip completion.
No cashback for canceled/declined trips.
Easy tracking and redemption through the passenger's account.

Referral Program for Passengers and Drivers

Enable both passengers and drivers to invite new users and earn rewards, such as discounts or bonuses, once the referral completes their first ride or set number of orders. Key Features:

Bonuses for drivers and passengers when referrals complete trips.
Unique referral codes for tracking.
Rewards can be discounts or monetary bonuses.

Driver Bonuses for Completing Set Orders

Offer drivers monetary bonuses or additional points for completing a certain number of rides within a given period (e.g., 30 rides per day). Key Features:

Bonuses based on completed rides within a specific timeframe.
Tracking of driver progress in the app.
Unlock multiple bonus programs at once.

Business Benefits

Increased Customer and Driver Retention

Cashback for passengers and bonuses for drivers encourage them to stay on the platform, reducing churn and increasing business stability. Loyal users and drivers help grow revenue and reduce new customer acquisition costs.

Growth in Order Frequency and Activity

Incentives such as cashback and bonuses for completing a set number of rides encourage passengers and drivers to use the service more often, increasing total transaction volume and profitability.

Attracting New Customers and Drivers

The referral program helps expand the customer base and increase driver numbers without significant marketing costs. New users and drivers come through recommendations, lowering advertising expenses.

Enhanced Competitiveness

The loyalty program differentiates the service from competitors, offering additional benefits to users and drivers. This makes the platform more attractive to both groups and supports market share growth.

Increased Profitability

Encouraging ride frequency and driver activity increases average order values and overall business profitability. Bonus programs boost order numbers, directly impacting company revenue.

Customer and Driver Loyalty

Building a loyalty program strengthens relationships with users and drivers, boosting brand commitment and lowering the risk of switching to competitors. This creates a stable customer base and steady order flow.