Navi Taxi Billing
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The NaviTaxi billing system is an automated financial solution that manages ride payments, driver payouts, refunds, corporate accounts, and fraud prevention. It ensures accuracy, security, and transparency in all financial operations, supporting the platform's growth and efficiency.
Motivation
For Navi Taxi's billing system, we conducted market analysis and user research to create a comprehensive, automated financial solution. It manages ride payments, driver payouts, refunds, withdrawals, corporate accounts, and fraud prevention, ensuring accuracy, security, and transparency.
Key Business Problems
Payment
Inconvenience and Revenue Loss
The lack of cashless payment options discourages passengers from using the service, leading to missed revenue opportunities. Cash handling creates difficulties for drivers, causing delays, disputes, and inefficiencies in the ride process.
Competitive Disadvantage and Customer Expectations
Lack of modern payment methods limits competitiveness, leading to market share loss. Customers expect seamless digital transactions, and failing to meet these expectations results in lost rides and dissatisfied users.
Financial and Operational Inefficiencies
Without payment analytics, financial management suffers. Lack of automated refunds and fraud prevention harms trust and reputation. Scalability issues limit growth and new service integration.
Results
15%
Revenue growth
Family accounts grouped trips under one account, encouraging frequent use. Corporate accounts increased order volumes and provided steady income from business clients.
25%
Increase in new users
Simplified online payment options attracted more users by offering a convenient, cashless way to order taxis. This appealed to modern, tech-savvy customers and expanded the platform's user base.
30%
Improved efficiency
Online payments boosted efficiency by cutting manual processing costs and cash disputes. Drivers finished trips faster, and the platform automated transactions for quicker, more accurate finances.
100%
Elimination of fraudulent activities
A robust fraud prevention system fully eliminated financial losses from driver-related fraud, ensuring a safer and more trustworthy experience for both passengers and drivers.
Our Solutions
Seamless and Secure Digital Payments
Enabling card payments via Visa, MasterCard, and Ewallet reduced cash reliance and streamlined payments for passengers and drivers. A one-time password (OTP) payment system was introduced for users preferring not to link cards, ensuring flexibility and security. Automatic refunds for canceled rides increased customer trust and eliminated delays.
Optimized Financial Management and Fraud Prevention
Real-time financial analytics improved revenue tracking, enabling data-driven decisions and strategic planning. Advanced fraud detection, which minimized unpaid rides and safeguarded driver earnings. Automated payouts enhanced financial transparency and boosted trust in the platform.
Expanded User Accessibility and Engagement
The introduction of corporate and family accounts simplified payment processes for businesses and families. Companies can centralize employee ride payments while parents cover transportation costs for children. Loyalty programs like cashback and referral bonuses boosted user growth.
Business Benefits
Increased Efficiency
Payment automation reduces the likelihood of errors and accelerates payment processing, optimizing company operations.
Speed
Payment is processed instantly, speeding up the end of the ride and eliminating delays during payment, making the process more efficient.
Larger Customer Base
Online payments attract more customers, especially those who prefer cashless payments, helping to grow the business.
Better Financial Control
Easy access to transaction data allows for more accurate financial planning and management, ensuring stability.
Smaller Cash Gaps
Fast payment processing prevents delays in driver payments, minimizing financial risks and ensuring smooth operations.
Analytics and Reporting
Collecting payment data helps analyze customer behavior and develop effective marketing strategies for long-term success.
Technologies
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