The NaviTaxi Delivery feature is an integrated solution that enables users to send and track packages in real time, offering door-to-door, corporate, and multi-stop delivery options. It optimizes driver utilization during off-peak hours, boosting efficiency and income. This addition expands the app’s service offerings, attracts new customers, increases revenue, and improves driver retention.

Motivation

With the rising demand for fast, flexible delivery of small items, adding a delivery feature to the taxi app meets a clear user need. Traditional services often lack speed, while the app now offers door-to-door, corporate, and multi-stop deliveries. This expands functionality, boosts client loyalty, and attracts new users seeking convenient transport and delivery solutions.

Key Business Problems

01

Limited Service Offering Hinders Retention and Growth

The application currently supports only passenger transportation, limiting its appeal to users seeking broader functionality, such as the delivery of personal items or documents. As a result, customers may turn to competitors with more comprehensive service offerings.

02

Underutilized Driver Workforce During Low-Demand Periods

Drivers experience long idle times during off-peak hours, leading to inefficiencies and reduced income. This negatively impacts driver satisfaction and retention while also leaving company resources underused.

03

Increasing Market Pressure from Multi-Service Competitors

Competitors are actively expanding their platforms to offer both transportation and delivery services. The company risks losing market share to more versatile applications that provide users with all-in-one convenience without a comparable offering.

Results

20%

Revenue Growth

The delivery feature has led to a 20% increase in revenue by attracting new customer categories, like corporate clients and individuals using the service for item delivery.

15%

Increase in Average Order Value

Multi-stop and "door-to-door" delivery options have increased the average order value by 15%, as clients now choose more complex routes with additional services.

10%

New User Acquisition

The delivery feature has attracted an average of 10% more new customers, both private and corporate, by offering more flexible usage options and expanding the customer base.

25%

Increase in Driver Retention

Delivery orders have significantly motivated drivers to stay on the platform, resulting in a 25% average increase in driver retention, as they now have more earning opportunities.

Our Solutions

Integrated Delivery Ordering and Real-Time Tracking System

The app introduces a fully automated delivery module that enables users to send and track packages in real time. This expands the app’s service portfolio, offering customers the convenience of handling transportation and delivery needs in one place—boosting retention and unlocking new revenue streams.

Intelligent Driver Utilization Through Delivery Engagement

By enabling drivers to accept delivery requests during idle hours, the platform increases driver efficiency and income potential. This optimization reduces downtime, ensures better workforce distribution, and improves driver satisfaction by maintaining steady earning opportunities.

Competitive Differentiation Through Advanced Delivery Features

With options like door-to-door delivery, multi-stop routing, and corporate, the app offers flexible solutions tailored for both individuals and businesses. These features position the platform as a serious competitor in the delivery space, attracting new users, improving loyalty, and reinforcing its market position.

Business Benefits

Expanded Customer Base and Retention

The delivery feature attracts new users, including corporate clients who need quick, convenient delivery, helping grow the customer base and improve loyalty.

Additional Revenue Source

Corporate and private delivery orders bring new revenue streams, diversifying income beyond passenger transport demand fluctuations.

Optimized Driver Utilization

The delivery feature, including corporate orders, helps effectively distribute driver workloads, reducing idle time and increasing driver satisfaction.

Higher Rating and Customer Loyalty

Delivery orders open new ways for drivers to receive positive reviews and improve their rating by delivering quality services for both passengers and delivery users.

More Flexible Driver Schedules

Drivers can choose between passenger and delivery orders, allowing them to adjust work schedules to their needs, particularly with regular corporate deliveries.

Transparencyand Process Control

Both private and corporate users can conveniently track delivery in real time, ensuring full transparency and significantly building trust in the service.

Technologies

Figma

React

Python

MongoDB

Redis

RabbitMQ

PostgreSQL

Docker

Digital
Ocean

NGINX

Signoz

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