Ekrin Athletics

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Ekrin Athletics is a platform specializing in the sale of premium-quality massagers designed for muscle recovery and injury prevention. The company focuses on athletes and fitness enthusiasts, offering innovative solutions backed by expert accreditations and reviews.

About Client

The client is a successful entrepreneur and startup founder who launches high-potential projects with high returns. With a track record of numerous profitable startups, they have a strong understanding of modern trends, market dynamics, and user needs. To achieve their goals, they require a team of professionals with deep expertise and the ability to deliver high-quality products within tight deadlines.

Goals and Objectives

Increase
Sales

The previous website had a low sales conversion rate. Our goal was to improve it, especially in a saturated market where offering unique products is crucial.

Redesign
the Website

The old website was outdated and not user-friendly. A modern, intuitive design was necessary to enhance user experience.

Expand
Functionality

We aimed to create intuitive navigation and streamline product information, making the purchasing process more straightforward and enjoyable.

Results

+7.5%

Sales Growth

In the first six months, driven by enhanced user interfaces and smoother purchase processes.

+12.2%

Audience Growth

Thanks to SEO improvements and targeted outreach, organic traffic and audience size expanded.

+17.1%

Active users

Thanks to better engagement, a smoother shopping experience, and higher retention, boosting sales.

+5.8%

Engagement

Customer feedback improved, showing higher satisfaction and stronger engagement.

Our Solutions

Unique Product Pages

The Ekrin Athletics website offers users a seamless and informed shopping experience, from intuitive navigation to valuable content. Every page is designed to shorten the journey from interest to purchase, fostering complete trust in the brand. At the project's onset, the team analyzed the existing platform and market, exploring competitors to identify user-preferred features. They developed tailored solutions to highlight the product's uniqueness, created a detailed task plan to minimize risks, and conducted A/B testing to optimize design and user journeys.

Fresh design

The landing page has become a key customer interaction element, optimized as a powerful sales tool. Each massager has its own dedicated page, highlighting bright images and videos for personalization, and emphasizing its unique features. The focus is on showcasing the benefits, helping customers make informed choices.

New functionality

Enhanced navigation with improved filters, sorting, breadcrumb navigation, and a streamlined chat system, while also boosting SEO for better site visibility. Performance improvements were made by optimizing Core Web Vitals and image loading for faster speeds.